Guerrilla Marketing: Can it live up to its hype?
Reprinted with permission from Denny Hatch's Business Common Sense, Vol. 1, Issue 22

Consideration Marketing

Jesse Levine of Internet Technology Partnerships (http://www.itpbiz.com) is a guerrilla telemarketer with the capability of placing 20 million calls a day. Happiness for Levine is to talk to nobody. Instead, he calls when the phone is least likely to be answered--in the morning hours for consumers and the evening hours for businesses. His object is to leave a 35- to 45-second very personal voice mail with a brief pitch and an 800-number for the person to call back. He calls it "Consideration Marketing," because he purposely does not interrupt a dinner hour at home or an executive's busy day at the office. The call-back--if any--is at the person's convenience and goes right into the company that has hired itpbiz.com. It costs a fraction of cold calling with average results of three to four percent percent, and the company is talking only to interested people.

See How Voice Mail Messenger can use consideration Marketing to deliver your message to your most likely prospects!